Brooks Running Co., a subsidiary of Warren Buffett’s Berkshire Hathaway [fortune-stock symbol=”BRKA”], hit the $500 million mark in annual sales last April. The company hit that milestone as a result of CEO Jim Weber’s efforts over a decade to specialize on running, rather than trying to be a mini-Nike [fortune-stock symbol=”NKE”] and be all things to all people. The result is a 13% share of the performance running shoe market (Nike is in the low 40’s).
Weber, CEO since 2001, says the company can become a billion-dollar brand at some point thanks to an overhaul to its apparel selection hitting stores in a year, a continued focus on marketing to runners specifically and sponsoring the right running events.
Weber, in town for the New York City Marathon, where Brooks launched a special edition shoe with New York images, spoke to Fortune about he fixed the Brooks brand, why specialty…
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