How Buffett’s Brooks Running plans to become a $1 billion brand


Brooks Running Co., a subsidiary of Warren Buffett’s Berkshire Hathaway [fortune-stock symbol=”BRKA”], hit the $500 million mark in annual sales last April. The company hit that milestone as a result of CEO Jim Weber’s efforts over a decade to specialize on running, rather than trying to be a mini-Nike [fortune-stock symbol=”NKE”] and be all things to all people. The result is a 13% share of the performance running shoe market (Nike is in the low 40’s).

Weber, CEO since 2001, says the company can become a billion-dollar brand at some point thanks to an overhaul to its apparel selection hitting stores in a year, a continued focus on marketing to runners specifically and sponsoring the right running events.

Weber, in town for the New York City Marathon, where Brooks launched a special edition shoe with New York images, spoke to Fortune about he fixed the Brooks brand, why specialty…

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Thai-Infused Peanut Surprise

Vegan on the Run | Fueled by Plants. Driven by an Active Lifestyle.

What do you cook when you are visiting someone afar and working out of a foreign kitchen that is less than stocked with any bare necessities, much less extra goodies, and you’ve volunteered to prepare a vegan dinner for a group of four that has quickly grown to be seven? I just so happened to be greeted with this welcomed scenario Monday night, in St. Augustine. The result appeared as follows.


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My 40

I turned 40 on May 22nd of this year, so it has become a focus to learn how to grow old gracefully.  Here’s what I’m working on.

Reading List:

The Kind Diet by Alicia Silverstone

Skinny Bitch Ultimate Everyday Cookbook by Kim Barnouin

Living Yoga by Christy Turlington

A Calm Brain by Gayatri Devi, M.D.

Runner’s World Complete Book of Women’s Running

Great by Choice by Jim Collins

I Shouldn’t Be Telling You This by Kate White

Fast Company’s Greatest Hits – 10 Years of the Most Innovative Ideas in Business

Tranquilista by Kimberly Wilson

Matisse by Lawrence Gowing

Rolling Stone Images of Rock & Roll


Clarity by Zed – my favorite running playlist on Pandora is built around this song 🙂

Ritual and In My City by Ellie Goulding

Gold on the Ceiling by The Black Keys

The Ceiling by The Wild Feathers

Settle Down by No Doubt

Paradise by Coldplay

One Day by Matisyahu

Velvet by Stoney Larue

Take Me Dancing by The Maine

Love Somebody by Maroon 5

Sebastião Salgado: A gallery of spectacular photographs

get it … bc art

TED Blog

Ask photojournalists to name a peer they admire, and Sebastião Salgado’s name is sure to crop up. The Brazilian is renowned for the long-term projects he undertakes, devoting years at a time to documenting the story of a particular people or the evolution of a certain place. [ted_talkteaser id=1729]As he describes in the talk he gave at TED2013, his attention to detail and his personal attachment to his subjects caused health problems that nearly killed him.

Thankfully, he didn’t give up. His most recent project is Genesis, which he describes as “my love letter to the planet” and for which he spent eight years traveling the world to photograph humans, animals and nature in their native glory. (To read more details about Salgado’s process, see this rather lovely Q&A with TED photographer Ryan Lash.) The resulting black-and-white images include the astonishing shot, above, of a Southern right whale, which he photographed…

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